Make Life a Ride

Every moment is a crossroads. Choose a new path every second and never look back. Because everything you discover along the way will be yours forever. And that’s how you make life a ride.

www.bmw-motorrad.com

OUR MANIFESTO: Wake up to life every morning with your engine

running. Because everything you discover along the way will be

yours forever. And that’s how you make life a

ride.#MakeLifeARide

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